Postman’s Third Idea: There Is A Powerful Idea Embedded In Every Technology

“The third idea, then, is that every technology has a philosophy which is given expression in how the technology makes people use their minds, in what it makes us do with our bodies, in how it codifies the world, in which of our senses it amplifies, in which of our emotional and intellectual tendencies it disregards.”

Postman, 1998

If you ask people today what they use the internet for, there will be wide range of responses- everything from funny cat videos to Facebook to (let’s be honest) adult content. I myself like to browse Tumblr for news on my favourite television shows, movies and books, not to mention download games onto my computer (Age of Empires, The Sims, Dragon Age, etc.). The initial reason for developing the internet, however, was so that multiple universities across the globe could share research and information.


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